Live AI workshops for U.S. wineries
WORKFLOWS. BOTS. AGENTS.
A practical four-part professional learning series that helps winery teams build AI-supported workflows, custom assistants, and action plans they can use immediately.
Built for real winery work
AI adoption does not require a technical team or a large budget. This series helps U.S. wineries identify where AI fits naturally into existing operations, then build simple systems that save time, support employees, improve communication, and protect the human hospitality that makes wine work.
Worked with
Why it matters now
AIfor.wine focuses on everyday work: reducing administrative load, improving customer communication, supporting staff training, creating repeatable marketing systems, and helping teams act with more confidence instead of reacting to every new tool.
Staffing shortages and employee turnover
Marketing demands across digital platforms
Wine club retention and personalized outreach
Rising operational costs
Customer expectations for fast, useful communication
The need for efficiency without sacrificing hospitality
Workshop approach
Each session includes hands-on building time. Teams work on prompts, workflow maps, custom assistants, customer communication patterns, and a 12-month AI action plan shaped around their winery or association.
See AI in Action
Select a role below to see a snapshot of how our practical AI workflows can transform your day-to-day operations.
Overwhelmed by repetitive FAQ emails and struggling to train seasonal staff on wine notes.
Uses a custom GPT trained on the winery's wines and information. Guests can scan a QR code at their table to chat with the bot, learning about the wines, vineyards, and wine club instantly.
Staring at a blank page trying to write engaging newsletter content and social media captions while keeping the brand voice authentic.
Uses a "Marketing Content Engine" workflow that turns a few bullet points from the winemaker into a month's worth of on-brand content.
Drowning in administrative tasks and struggling to find time for strategic planning and relationship building.
Implements an AI assistant that summarizes weekly reports and drafts standard communications, freeing up 10 hours a week for big-picture strategy.
Prompt Reveal
See the difference between a basic request and a prompt engineered for high-quality winery results.
"Write a newsletter about our new Syrah."
"Act as a professional wine marketer. Write a 300-word engaging newsletter to our wine club members introducing our new 2024 Syrah. Adopt a warm, inviting, and knowledgeable tone. Include tasting notes highlighting dark cherry and pepper, mention that it pairs perfectly with smoked brisket, and end with a strong call-to-action to reserve a tasting before it sells out."
Four-part live series
Sessions are live via Zoom and scheduled around the customer's needs. Cohort dates, timing, and group size can be shaped for a winery, association, leadership team, or cross-functional staff cohort.
Finding where AI fits in your winery
Map the work your team already does across operations, hospitality, marketing, administration, and customer engagement, then identify where AI can create immediate value.
Assistants for owners, employees, and customers
Build custom AI assistants that support SOPs, staff training, tasting room communication, customer service, wine clubs, and leadership workflows.
Scale communication without losing authenticity
Use AI to strengthen storytelling, customer relationships, and hospitality experiences while preserving the voice and identity of each winery.
Automation, oversight, and business strategy
Explore emerging AI agents and workflow automation through a practical lens, with human judgment and business strategy staying at the center.
Format & Pricing
The series is entirely customizable. You choose the cohort dates, timing, and group size that best fit your winery's operations. Each interactive session includes dedicated hands-on time to build custom prompts, bots, and implementation plans.
Ideal audience
Included resources
Facilitator
Jeff Utecht is the founder of Jeff Utecht Consulting Inc. and author of The Next Turn. He works with organizations and leadership teams to turn emerging technology into practical, human-centered systems. His AI workshops help teams redesign everyday workflows, build useful internal tools, and adopt new technology with confidence while preserving the judgment, relationships, and service that make their work matter.
For winery teams, that means less abstract AI talk and more guided building: prompts that match your voice, bots that support your staff, and automation conversations grounded in hospitality, trust, and operational reality.
Participant requirements
Bring AIfor.wine to your team
Share your audience, timing, cohort size, and the operational goals you want the series to support.
